When blending items that emit dust and smoke viewers are warned not to inhale it as it may cause health complications. For cases of items that are safe to be blended such as Mcdonald’s Big Mac, credit cards, and other safe to blend items, a subtitle is also provided during the activity saying “Please try this at home!”. In order to discourage the audience from imitating dangerous stunts, or in this case, blending experiments, a subtitle appears during the activity stating “ Do Not Try This at Home ”. Even Tom Dickson got his share of limelight through various guestings on TV and radio. The success of the campaign had even led to various internet awards recognizing its viral effect over various audiences. The marketing campaign has come a long way from when it was just using a box of matches. The ‘Will It Blend’ video series is about Tom Dickson, the founder of Blendtec’s attempt to blend various types of unusual items from cellphones, golf balls to even crowbars in order to demonstrate the power of the blender. With the amount of popularity the video is getting, it is no wonder why the sales of BlendTec blenders skyrocketed along with their other extended merchandise.
With more than 300 million views on Youtube, the BlendTec series of videos under the heading, ‘Will it Blend?’has truly become one of the biggest internet sensations.
